Anything that is an extention of ourselves used to communicate in someway is considered a medium. Therefore, Photoshop is a medium. The content of this medium is it is a software program used for photo/image manipulation/production. The message of this product is that it allows anyone with a computer and this program to do high level professional image and photo manipulation and production. The wide use of this an similar types of software as a society impact have made people more suspicious in the validity of any photograph due to the ability in photoshop to manipulate photos in realistic ways. This is also a message.
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